HOW TO TAKE THE FOG OUT OF BUSINESS WRITING
Poor writing is costly. Just how costly? Consider all the extra hours we spend "interpreting" unnecessarily long
and dense prose only to be still confused and frustrated. Add the huge cost of imprecision—more money spent on paper,
ink, copying, postage, and transmission time—and you begin to get some idea of the problem. Billions of dollars are
wasted each year, draining profits that no company can afford.
The culprit in most bad writing is fog (our code word for unnecessary complexity). Fog arises from frozen phrases and windy expressions. Unlike the spoken word, fogged prose never sounds natural.
The clear writing ideas developed by Robert Gunning and Richard Kallan can save time, money, and energy for any business or organization. Just 10 minutes of editing and rewriting can bring any stuffy writing to life, making it more interesting, readable, and effective.
How to Take the Fog Out of Business Writing shows you how to save time, money, and energy for your business or organization. It introduces you to:
- The 10 Principles of Clear Statement
- 24 simple ways to lift fog and improve your writing
- The Fog IndexSM Scale and how to measure the complexity of your writing
- 18 of the most commonly asked questions about business writing
Plus, it includes clear writing exercises. Test your skills. Do you need to lift the fog from your writing?